1 | Week In Review

Will The Fed Raise Rates At A Faster Pace, Or Is This “Jawboning?”

As troops mass outside Ukraine and inflation hits a 40 year high, one Fed Chair indicated a 1 percent interest rate hike is possible. Was he jawboning? Annex Wealth Management’s Dave Spano and Derek Felske discuss what jawboning is and what the Fed may do.

2 | Poll Recap

Will The Superbowl Indicator Be Accurate This Year?

In our recent poll, we asked readers “Will the Superbowl Indicator be accurate this year?”

If you’re new to the concept of the Super Bowl Indicator, it’s a theory developed by a journalist that states that if the winning team is from the National Football Conference (NFC), or was in the NFL before its 1966 merger with the American Football League, then stocks will have a bull market that year. If the winning team comes from the American Football Conference (AFC), then the next year will see a bear market.

Axiom readers may have noticed that recently, the Superbowl Indicator hasn’t been right for six years. 56% of our readers responded that they didn’t think the indicator would be accurate this year.

We will never underestimate the savvy of our readers.

Our readers may be hoping the Super Bowl Indicator won’t be correct. Since most of our respondents said they will be cheering for the Cincinnati Bengals (AFC) (57%), and if the Super Bowl Indicator is correct, then we’d be seeing a bear market over the next year.

3 | Client Exclusive

Are You Ready For Some Football?

Today’s the big day for football and sports fans alike! And if you aren’t interested in football, it might be worth your time just to watch the supposed best commercials of the year, which if you wanted to know, cost some companies up to $7 million for a 30-second spot.[1] Budweiser tops the list of spenders, accumulating $449.5 million on 135 ads across 53 different super bowls. But really, is it even the Super Bowl without at least one shot of the Clydesdales?

Check out this classic Budweiser commercial from 2003 to see what we mean.

Now that you’ve gotten your drinks taken care of, hopefully you’ve already started preparing your food for the tasty snack buffet at your Super Bowl party! Or, if you’re one of the lucky ones, you got invited to someone else’s party and were simply assigned a “dish to pass” as your entry into the party.

According to Instacart, a top grocery delivery app, chips are the real winners of the Super Bowl. Both potato and tortilla chips far outpaced any other snack food that was ordered in the week leading up to the game. Tostitos Scoops chips took home the watching party MVP, when Instacart alone sold 66,498 pounds of the chip before the game last year! And chips without dip? No way! Of those people who bought chips, two thirds of those shoppers also purchased salsa, queso, or guacamole.[2]

If you’ve opted for something a little less traditional, maybe a bag of Doritos was on your list. The advertisers have certainly forked out a lot of dough to keep them at the top of your shopping list and to keep you laughing. Do you remember this commercial from 2009? There are plenty of lists of the best modern Super Bowl commercials out there – if you’re looking for nostalgia, we suggest checking them out!

Tickets to the first Super Bowl in 1967 cost $6 each, which would be about $50 today, and that game wasn’t even sold out. This year, the best seats in the house are upwards of $100,000. That’s quite a jump over 55 years of play. And just think, for $6, you would have been able to see an iconic game AND the Three Stooges perform the first ever halftime show. We think that’s quite the deal!

Every Super Bowl has had a half time show, but it wasn’t until Michael Jackson’s 1993 performance that the idea of a big spectacle with props, dancers, pyrotechnics, and stunts became the norm, and even expected. Before that time, impersonators, marching bands, and dance acts were common, but not necessarily… popular.[3]

If you research the history of the acts at all the Super Bowls, you might be surprised to find that in 1989, before producers apparently decided that the halftime show was an important part of the whole event, an Elvis impersonator took the stage to entertain fans.[4] And entertain is a strong word. We’d link you to it, but we’re not sure you want to see it, or in some cases relive it. It’s probably best to just move on from that year and pretend it didn’t happen.

As the bar gets set higher and higher for halftime shows each year, this year is sure to be a spectacle, with a star-studded pop lineup featuring multiple artists. The Super Bowl is projected to have its biggest audience yet, estimated at 117 million viewers tonight, up from a staggeringly low 2021 viewership of 96.4 million people.[5] This year the winter Olympics will also be vying for sports fans’ attention. Olympic coverage will begin on Sunday morning, with an interruption for the pre-game all the way to the post-game show, and then back to Olympic coverage. It will be a dream for sports fans!

Rather than take any more time away from the delicious spread you might be preparing, we will just say that we hope you enjoy the game and all great commercials that are bound to come with it!

Have an idea you’d like us to write about, or a story to share? Send us an email at clientinterest@annexwealth.com.

[1] https://www.foxbusiness.com/lifestyle/super-bowl-lvi-ads-7-million-biggest-jump

[2] https://www.mashed.com/758909/the-most-popular-super-bowl-snack-according-to-instacart/

[3] https://reneenicolegray.medium.com/the-evolution-of-the-super-bowl-halftime-show-bfc239ad49f8

[4] https://reneenicolegray.medium.com/the-evolution-of-the-super-bowl-halftime-show-bfc239ad49f8

[5] https://www.cnbc.com/2022/02/08/super-bowl-predicted-to-have-the-hugest-audience-yet-predicthq.html

4 | Did You Know?

TD Ameritrade’s “SLOA” Letter Is on Its Way

If you use TD Ameritrade as your custodian, they will be sending you a letter to confirm your standing letter of authorization (SLOA) for your TD Ameritrade account(s).

The SLOA are authorizations you have established to move money from one account to another (i.e. a distribution from your IRA to your primary checking; your money market to your Roth IRA).

The letter will list your current account, type of distribution instructions on file, and the banking instructions, if applicable.

There is no action required by you. The letter serves as a required informational notice.

If you would like to make any changes to your distribution instructions (establishing a new bank account, etc.) please contact your Wealth Manager or Client Service Manager.

5 | Ask Annex

Ask Us A Question!

6 | Financial Fact

70,000 fans will watch Super Bowl LVI at SoFi Stadium.

wallethub.com/blog/super-bowl-facts/1589

7 | Annex Radio

Is Cryptocurrency Untraceable? $4.5B Of Stolen Bitcoin Recovered

Peloton: Pandemic Era Star, Post-Pandemic Flop

Events & Webinars

Annex Wealth Management has always been committed to client growth and education. Planning and saving can be demanding. We’ve found that when our clients master key concepts, it often enhances working together to reach their goals. Because these are not sales presentations, our clients benefit from a truly informative experience.